TikTok is one of the most popular – and most interesting – social media apps on the planet. Users film videos of themselves lip-syncing or acting out comedy sketches, up to 15 seconds long, and can choose from a database of songs, effects, or sound bites.
- TikTok was downloaded more than 660million times in 2018. Collaboration is a major incentive — you can do a “duet” with someone by replying to their video. This creates a split-screen diptych, feeding an endless chain of reactions.
2. Tik Tok is more popular on Android than on iOS! In September 2018, it surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs in the App Store. It was downloaded more than a billion times in 2018.
3. 66% of the users on TikTok are under 30 years old. It doesn’t look so different from all the other video-centric apps like Snapchat, Vine, or Dubsmash. It shares similar pitfalls (privacy, online creeps) and assets. And like Vine, TikTok has created its own language of comedy.
4. More than 500 million people globally use TikTok monthly. Many of its most popular videos are quite hard to create (here’s a tutorial that’ll show you some of the app’s most useful features). But it’s made huge stars of its most skilled users.
5. Users typically spend around 52 minutes per day on the app.
What’s good & bad about it?
The New York Times praised TikTok as “the only truly pleasant social network in existence” for its ad-free interface. (Though as of 2019,TikTok is no longer ad-free). The Verge has defended it as the “joyful, spiritual successor to Vine.”
It has its downsides though, just as any social media presence does: bullying, creepy adults, illegal data collection etc etc.
But it is currently has enormous untapped potential for businesses. Brands have yet to really monetise TikTok.
We’re really looking into this for Digida, because we love anything new. Let us know your thoughts on this latest trend in the comments!