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Hello May! We’re peeking our way into the fifth month of 2020 and my goodness. To paraphrase Fallout Boy, is it more than you bargained for yet? As Kerry Ferg pointed out last month, the familiarity and, well, safety of a pre-ordained diary might be of use to you during these very strange times. If that’s the case, come into my blankie fort. I’ve got cookies, and some days of the month for you.

Whilst these are obviously my pick of the crop, there are absolutely loads of event days out there. So go wild, and have fun with them! They don’t always have to be serious or even particularly worthwhile to participate in. The serious ones can show off what’s important to you and your brand. The fun ones show off your personality.

1st May – National Share A Story Month

National Share-A-Story Month is an annual celebration of the power of storytelling. It provides a fab opportunity to bring children and stories together. In the past, book clubs host events based on a particular theme. This year’s theme is the Planet We Share. This can include stories about the people, the animals and also the state of our planet. The organisers of this lovely event are the Federation of Children’s Book Groups. It’s a great day to tap in on if you’re an educator, in childcare, or just love stories.

Obviously because of YOU KNOW WHAT lots of these events are going to differ from the usual. They’re going to be online for the most part. This makes lots of them easier for your business to tap into.

May 4th – Bird Day

This is literally the cutest thing I’ve ever heard of. Bird Day was established by school superintendent Charles Babcock in Pennsylvania in 1894. He intended to advance bird conservation as a moral value, and wanted to teach children the importance of conservation.

It was also a way to get kids to improve their own surroundings by having bird houses.

Other Bird Days have eclipsed this one in the US diary, but I think this one is my favourite. It’s certainly the oldest. How would you celebrate this?

May 4th – Star Wars Day

A celebration of the Star Wars franchise, Star Wars Day honours everything Skywalker shaped. This is a great opportunity to show off the fun side of your business, by getting the staff to dress up, or by using stock to create iconic weapons from the story. Brands love to hop on board this hashtag. In the past, Lush cosmetics have created intergalactic bath bombs. Whilst AirBnB offered tourists the opportunity to stay in some suitably alien-like accommodation. Best hashtags are #MaytheFourthBeWithYou and #StarWarsDay.

May 5th – International Day of the Midwifedays

Events celebrating key workers have never been so important, or so timely. Themes for the day have included healthy families, newborn babies and quality care. If this is somehow linked to your business or brand, all the better. However, it doesn’t stop you from taking part. Why not give a shout out to your local midwifery team, or a midwife that you know? Excellent advertising for your business (makes you look super-caring). Plus you get to celebrate a truly important person/job role. What’s not to love?

May 9th – National Lost Sock Day

The authenticity of this event may be in dispute, but the cause isn’t. Who amongst us hasn’t lost a sock in the wash? Where do they go? Do they ever return? Today is the day to ponder these deep thoughts. Under normal circumstances, a great way of celebrating this is to organise a lost sock hunt. Perhaps you could do it digitally, with a sock hidden in a picture of your home office? Or maybe you could make some sock puppets? A great idea if your business is crafty! At the end of the celebrations, take a minute to remember the socks you’ve loved and lost.

daysMay 11th – Water Saving Week

Did you know that London is drier than Istanbul? Or that the South East of England has less water per person than some countries in Africa? Water Saving Week is an iniative that aims to promote water saving strategies here in the UK. It’s the brainchild of Waterwise. Climate change, population increases and lifestyle changes have led to increasing pressure on our water supplies.

The expected increase in world population up to 10 billion people will decline the available freshwater resources by half in 2050.

A very worthy week to promote via your own social media channels.

12th May – Donkey Week

Ordinarily, International Donkey Week is a chance for you to have close contact with The Donkey Sanctuary‘s resident donkeys. Alas, this year the event has been closed down as a result of the lockdown. Nevertheless, you can still participate. Why not raise funds for your local sanctuary? And you can still follow the donkeys online from the comfort of your sofa.

Seriously though, lots of animal shelters will lose enormous amounts of funding due to the lockdown. So this may also be a way of highlighting that cause.

18th May – Mental Health Awareness Week

Mental health is always an important subject. It’s probably right now impacting more of us than ever. Hosted by the Mental Health Foundation, it’s the UK’s national week to raise awareness of mental health and mental health problems. This year’s theme is kindness, which seems very appropriate.

The aim is to inspire action to promote the message of good mental health for all. The event has been run since 2001. This year they’re suggesting a series of online experiences, including virtual fundraising ideas such as quizzes, tea and chat, and Friday night drinks.

17th May – Pinot Grigio Day

Thank God. THANK GOD. Pinot Grigio Day celebrates this amazing wine. Perfectly paired with everything. Especially my glass. Hic. You don’t even have to drink it. Apparently you can bake with it as well. Seems a waste to me, but what do I know?

18th May – International Museums Day 2020

Every year since 1977 ICOM (the Internation Committee of Museums) has organised International Museum Day (IMD). Museums plan creative events and activities related to a theme, engage with the public and highlight the importance of museums. They’re institutions that serve society. In 2019 more than 55.000 museums participated, from 150 countries.

They’ve obviously had to go digital this year, but you can check out the website for events and ideas.

What’s fantastic is that they’ve created a guide for museums and cultural institutions to create digital events. But the guide is great for anyone thinking of putting on a digital event. You can find it here on their website.

20th May – World Bee Day

Man, I love a bee. Buzzing around, looking all chonky and laid-back, pollinating our fruit and veg. Basically keeping us alive since, well, forever. So it seems entirely fitting that we celebrate this essential dude in our ecosystem with their own day. They help grow 90% of the world’s wildflower plants, and 35% of the world’s crops. So the day aims to educate people about the importance of bees and how they can help preserve them for the sake of the future.

23rd May – World Turtle Day

How would you shellebrate (sorry) World Turtle Day? The day was created to help people celebrate and protect turtles and tortoises and their disappearing habitats.

25th May – Towel Day

If you’re a fan of the author Douglas Adams then you’ll already know the benefits of a good towel. Towel Day sees fans of Adams and his book series The Hitchiker’s Guide to the Galaxy, carrying a towel with them all day. The key to take from the day is DON’T PANIC!

31st May – World Meditation Day

The world around us seems to be going mad right now. I know that many of my personal coping mechanisms (long walks, time alone) have been limited by this storm. When you’re feeling overwhelmed, it’s time to take a step back and channel those times when you were a kid. Lying on your back in a sunny field, watching the clouds go by. Not a thought in your head, or a care in the world.

World Meditation Day calls for us to clear our minds. Breathe. Remember that you’re only human. A great one to share with your followers. Especially digitally. Why not lead a meditation session via Zoom? And breathe.

For me, the key to using these Days in your social media strategy is that they have to connect somehow to your business. Though that’s not a hard and fast rule by any means! It’s just the way I personally like to do it. However, I’d absolutely love to see how you use these days to promote your own businesses. So long until next time, and thanks for all the fish!