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A question we’re often asked when we start working with a client is why do I need a blog? Once we’ve gently explained the necessity for a blog (SEO, Google rankings etc) the almost inevitable next question is always the same. How long should a blog post be?

So you’re ok with the workload and you’re happy with your content. You’ve got a good stragegy in mind for your posts. Your call to action’s are on fire. But how much should you write?

You’ll be pleased to know that the agreed optimum length of a blog post differs depending on who you ask. I never said this was going to be easy, did I? But here’s a basic rule of thumb. Yoast says your blog post should never be less than 300 words. Ideally, it should be nearing 1,000.

In lengthy texts, Google just has more clues to determine what your text is about. If you optimize your copy well, your keyword will be in the text rather often, because it’s so lengthy. No need for keyword stuffing in lengthy texts! You’ll probably have more headings, more links, and more pictures, in which the keyword will be mentioned.

If you’re an inexperienced writer, they say to try and maximise your words to around 700. There’s a handy word count on WordPress that’ll keep an eye on that for you.

HubSpot, however, say their data supports a far higher figure for the average blog post word count. HubSpot said that after reviewing their most read blog posts in 2019, the average word count was around 2,000 – 2,500 words.

Here’s the science

The reassuring thing is that you of course don’t need to write so many words. In fact, our recommendation is anywhere between 500 and 1,000. If you like to write, this will come relatively easily to you. In addition, using SEO best practices will do most of the heavy lifting for you.

  • Proper backlinking.
  • Attempting to capture Google’s featured snippet.
  • Adding alt-text.
  • Going after the right keywords.
  • Achieving domain and topic authority.
  • Incorporating media-rich content in your post body (videos, social media embeds, etc.).


Not for you?

So the upshot of this is yes – you do need a blog. But you don’t have to write long ones; 500 words will be fine and dandy, so long as you stick to the SEO best practices. However, if the idea still terrifies you there’s no need to panic. As blog writing experts, we can create a blog writing strategy and help you lead your field.

Why not email us for more information? We promise we won’t count the word length!