We’re absolutely passionate about business – and we think you should all be shouting out about what amazing things you do, and your fantastic achievements. Without question, the best way to promote your business is online – a website, social media marketing, email marketing, you name it and we can help.
5* advice! The care that they have for other people’s businesses surpasses expectations. Always on hand for friendly and professional advice! Kerry has really helped me with the set up of my business, more than she knows, I’m sure! Thank you!Bethan Trevett
In a nutshell, a digital strategy is your plan of action to reaching your business goals using online marketing. Online marketing encompasses your website, social media, adwords and more.
You may have just the one goal if you’re starting off, and it can be as simple as increasing reach for your brand (and in many cases, this is the main goal). As your business grows, you will add goals to your strategy, and goals within goals. It’s because of this that it’s so important to have a clear set strategy to work from – so you can avoid getting lost and endlessly, meaninglessly posting or paying for advertising.
Where to begin?
First of all you need to get a clear digital strategy in place, and then you can move onto campaign planning (campaign marketing). The strategy is what you want to achieve, but the campaign is how you’re going to do it. You should create a campaign with each of your goals.
Planning a campaign for your business is a very important part of your marketing strategy. It isn’t just about planning how and when you’re going to post on social media though – you need to create planned and strategic campaigns to promote and advertise your services, and not just on social.
So why do you need a digital campaign?
It’s important to have a focussed plan and strategy for what you want to achieve with your digital marketing. Let’s take social media as an example – without a plan, you’ll end up pondering what you want to post about, and not posting about the services or items you really need to promote. We would say, you’ll end up diving into the deep end, and really struggling to stay afloat.
Sitting down and spending the time to come up with a great campaign plan will allow you to target customers and really get your message across, and remember, not just on social media. You can plan your blogging campaigns, or fliers.
It might sound like a bit of a confusing term, but content marketing put simply just means a type of marketing that involves creating and sharing your online material (your content), so this can be your content per webpage, your blogs, videos and social media.
So here at Digida, we can help you with your content marketing. Be this creating content for your website or advertising, working with you to design a great content & digital strategy, helping with you social media campaigns and more. All you need to do is get in touch and we can organise a meeting to discuss your requirements.
You can’t market your business without great content
Imagine trying to market your business at an event, but your content absolutely sucks! It doesn’t say what you want it to say, and you can’t figure out how to get across your message and passion about your business. That’s where we come in, with a fresh set of eyes (and typing hands) to help you really get across your message, in the best way possible, across all methods of marketing that you use.
So if you need a helping hand, or some advice/audit of your content, please get in touch!
Using social media is an important part of any digital strategy.
If you’re not on social media in any form, you can be sure that your competitors are.
The most common phrase we hear when we ask a business or organisation why they aren’t on social media is that they either lack the time or have no idea what to post about.
That’s where Digida comes in
…we offer a range of social media management packages all designed to increase your reach and engagement.
Of course we realise not everyone wants a marketing company to run their social media, which is why we also offer social media training. You can also find us on a range of social media platforms where you can ask us questions! Keep an eye out for our social media events on Facebook and Twitter also.
Marketing can be overwhelming. The good news is, we love it.
Power ahead with social media management or training, across a range of platforms.
Want us to analyse your website or social media? We’ll send recommendations on where to improve.
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