I spotted a new setting for accounts in our Instagram profile the other day, which of course had me doing some research into what it was! As we know, on Instagram there have for a while been two types of accounts – personal and business. The business type allows you to see some insights and various other settings not available for personal users (although on the flip side, there are also features that personal users have that business ones don’t – music on stories, Instagram, please!). The Creator account is the newbie, apparently rolled out to particular users early in 2019 (those with over 10,000 followers – influencers) before the full roll out not so long ago.
So what do we know? The new account type is for influencers, pretty much. Instagram is trying to create a clear line between business profiles, personal profiles and “influencer” profiles.
They describe the creator account as: best for public figures, content producers, artists and influencers.
New features for this account include:
- Demographic data – same as what’s offered in the business account insights, so you can cater for your followers better
- Daily numbers of follows and unfollows – a bit different to the business insights which only offers this weekly, but this will theoretically help influencers see how what they’ve posted on that day may have affected their numbers, positively or negatively.
- Access to the “creator studio”, where you can see all of your insights in one friendly dashboard (oh, and schedule posts).
- Three folders in your messages – because influencers receive so many messages, it’s a bit similar to Facebook with the “other/requests” folder. Rather than just one primary inbox, the Creator account gives you Primary, General and Requests. Messages can also be moved around too.
- More label options – giving you the chance to be as niche as you like, and choose a label that’s actually right for you. If you have a business profile, and you’re linked to Facebook, you’re quite limited in the options that are on both social platforms.
Is it worth switching if you’re a business? It depends how you use the platform – if you use scheduling 3rd parties, then no, because Creator accounts aren’t able to link up the Insta API yet. If not, then I’d hazard yes – you get more options and insights, and even though it’s tailored for influencers with large follower numbers, it’s still going to be super useful for smaller businesses.