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SEO in 2019

SEO is the magic pixie dust that we sprinkle over your website and social media content. But what is it, are you already doing it, and why should you be paying us to do it for you?

Search Engine Optimisation is using certain keywords to make sure your site ranks higher in search engines. But it’s a dark magic. What seems really simple can often mean you fall down a hole from which you’ll never climb out.

Google have form for making sweeping changes to their algorithms that affect how people find your content and not telling anyone about it. Which is obviously not ideal. But we can definitely see how the wind will be blowing in 2019 by looking at some of the things that have happened over the last few years. Here’s a great blog from Gwe Cambrian Web on https, for example.

So what’s shakalacking in the SEO world this year, and should you care?

How strong is your brand?

If interactions with your page are positive, and sentiment surrounding it is positive, then this will have a positive impact on your search ranking. In layman’s terms, this means if people like you, and visit you often, then you’ll rate higher in the index. So, very much like being in high school, if you’re popular and well-liked, you’ll do well.

Mobile-first indexing

In a nutshell, Google are going to be using the version users see if they access your site via their mobile phones to rank your page. Obviously, this doesn’t mean there are separate pages for desktop and mobile versions of your page. The content isn’t different. It simply means that if your website isn’t optimised for mobile use, you’ll come lower in the food chain than websites who are more responsive to the needs of mobile users.

Speed

Speed remains a great turn-on in SEO terms – the faster your site can be accessed then the more likely you are to receive hits. This will extend in 2019 to how fast your mobile page is. If it loads fast then you’re onto a winner. If it doesn’t, sort that out sharpish – it will affect your rankings and, ultimately, your business and online presence.

Amazon

So many people go to Amazon first to do their shopping, it’s becoming a marker for popularity. So if you’re selling online, you need to make sure your site is optimised for Amazon, by running keyword searches, use high-quality images to advertise your products, user-friendly descriptions employing keywords, and using meta tags.

Spoiler alert – you should care about SEO

So what, on the face of it, seems simple – keywords, how hard can it be? – is actually really difficult. And as you can see, not making sure your SEO is on point can make a huge difference in your success. There’s nothing wrong with outsourcing that work, if you’re able.