We recently blogged about the benefits of having a Snapchat account for your business. If we’ve done a decent enough job of convincing you, you’ll now be at the stage where you’re ready to set your business up on the platform. Well done! But how do you open a Snapchat account? Let us guide you through the process in five easy steps.
First things first, get yourself over to your App Store (be that iOS or Android) and download the Snapchat app. We’re going to be talking about setting up on your mobile phone, but you CAN set Snapchat up on your desktop computer, if you’re prepared to use a third party installer. You can check out this article from Tech Advisor if you want to know that process. But if you’re happy to use your mobile phone, then let’s get this show on the road.
1: Open the app and sign up
The log in page is smoothly done. They don’t need to shout about who they are; we know. That’s brand confidence for you.
When you click on Sign Up, the little ghost sticks his tongue out. We know, super cute right?
2. Enter your name
Choose what name you’d like your account to be opened under. You can use your own name, because you’ll be choosing a username a little later on.
3. Create a Snapchat username
This is the big you CANNOT CHANGE, so choose wisely and spell it correctly! The username should be your business name, ideally, to ensure continuity across platforms, but you can vary it slightly if the username is already taken. An underscore _ or capital letters might help. Word to the wise: don’t write in all caps. IT SOUNDS LIKE YOU’RE SHOUTING AND IS SUPER AGGRESSIVE!
4. Choose a secure password
I admit, at Digida we’re a bit evangelical about secure passwords. We’ve had cases where clients have handed over their password information and had offensive content posted to the business page. We’ve had instances where the password has been so insecure that someone has gained access to the social media accounts with ease. Don’t be those people. Seriously.
iPhone offers the option to create a secure password that’s a random selection of words and numbers. Why not let them do the heavy lifting on this one?
5. Enter your phone number
And then verify it for account security. You can also tap “sign up with email instead” if you don’t want to use your phone number.
Why do I need to know this?
We covered this in our recent blog post but basically, if you’re hoping to attract a younger demographic, Snapchat’s where it’s at.
90 percent of all 13-24 year olds and 75 percent of all 13-34 year olds use Snapchat in the U.S. (Snapchat, 2019). According to U.S. teenagers, Snapchat is the most important social network of their generation, ahead of competitors such as Twitter or Facebook.
And honestly, the filters are kinda fun too. Social media is supposed to be fun, right? It also really helps you build up a relationship with your customer base. As engagement is the name of the game, it’s worth considering the platforms that’ll help you do that.