}

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Say Hello / Deud Helo

This week’s social media roundup covers fraud, online Armageddon, birthday greetings to one of the evergreen elements of social media marketing, and looking at what it’s like to get into trouble with work for something you’ve posted online. Head down for the tasty titbits, my little Digidarians – let’s get this show on the road.

Fortnite Island just got blown up by an asteroid, and it might be Elon Musk’s fault.

Honestly, whoever planned this end of season showdown for Fortnite should be promoted to God level status. The level of engagement it’s generated around the game is incredible. Having teased it for a few weeks now, a bomb that the mysterious Visitor planted on the island finally detonated, opening up various rifts around the island which resulted in, eventually, the whole island disappearing into a black hole.

What does this actually mean for the game? Well, at the moment nobody knows. Developer Epic has deleted more than 12,000 tweets on the Fortnite Twitter account, aside from the link to the stream of the black hole. Over on the YouTube account, the only thing being streamed is the singularity. And at the moment, 20 thousand people are watching a black hole.

And they’ve completely wiped their Twitch account, so all content relating to Fortnite has disappeared. Gamers have been reassured that their credits and stuff are safe, and there’s virtually no chance this stupendously successful game won’t be coming back. But wow.

Blogging is 25 years old this month.

We’re not sure who give this blog the status of “serious” but last Monday marked the 25th anniversary of the first serious blog to be published on the Web. Called Scripting News, the writer of the blog has written a post every single day since 1994, and has never advertised from the platform. That’s a Hell of an achievement (of course, it helps that he’s loaded in the first place).

In this article from The Guardian, another internet giant John Naughton discusses Dave Winer and Jürgen Habermas’s idea of the public sphere – an idealised conception of a forum for democratic debate.

When Winer started, blogging was an elite activity: you had to know how to set up a website and publish to it. But when Blogger and LiveJournal launched in 1999 followed by WordPress and TypePad in 2003, the barrier to entry became vanishingly low; in effect, if you could type and had an internet connection you could become a blogger. And so for a time blogging became the predominant form of user-generated content on the web.

As the article says, social media was seen as an extension of the public sphere, with its focus on algorithms driving engagement it is ultimately all about profit. Blogging was, and remains, perhaps one of the only truly egalitarian points on the Web.

Facebook to pay $40 million dollars for inaccuracies in video metrics

So Facebook have settled a class action brought by various advertising agencies in the US over allegations that the social media giant overstated the average time its users spent watching video.

The suit accused Facebook of acknowledging miscalculations in metrics upon press reports, but still not taking responsibility for the breadth of the problem. “The average viewership metrics were not inflated by only 60%-80%; they were inflated by some 150 to 900%,” stated an amended complaint.

This is big news, in that lots of businesses will have invested a lot of their ad revenue and time on videos, in the perhaps mistaken belief that anyone was actually seeing them. Facebook claims the suit is without merit, but that’s a pretty big inflation of figures. And if you’re advertising budget is so tight that you have to decide where your money goes, then that’s a huge hit to your advertising strategy.

Not a good look, Zuck.

What’s it like to get into trouble at work for something you’ve done on social media

This TikTok literally has it all. Emotional trauma, high drama, a pretty girl. The end result wasn’t a public sacking, but it was pretty close.

Who hasn’t had a rant on social media about work? Turns out lots of very sensible people, who realise that doing so will probably cost them their jobs. The Metro article details a few famous examples, with a few from the general public.

What’s the worst thing you’ve published about an employer on your social media platforms? And what was the outcome?

Stalker locates singer’s apartment through images in her selfies 

That sounds fairly straightforward, right? Not in this case.

Tokyo police arrested a man suspected of tracking down and allegedly assaulting a 21-year-old female pop star Ena Matsuoka… Sato, suspect the police, came to know of the singer’s whereabouts by scrutinising reflections in her eyes from her selfies posted on social media.

So once again, warnings about what we post on social media become ever more apparent, especially in light of the increasingly high resolution one gets on camera phones. Oversharing can be physically harmful to your health – so dial it down a bit, folks.