What’s a gif? What’s a meme?
Calm down, we’ll explain. So, GIF stands for “Graphics Interchange Format”. They’re a series of images or soundless video that will loop continuously and doesn’t require anyone to press play. Just like the one here. They’re often created to capture a mood, feeling or social media phenomenon – and they can become a phenomenon in their own right.
We won’t get into the argument about how to pronounce the word – we say gif with a hard G. If you do anything else you’re wrong, ok?
And we’ve talked about memes previously, in our blog post Memes are the new graffiti. So we won’t repeat ourselves, other than to say they’re usually an image or a video accompanied by a funny caption, or mashed up with other content. The best ones regularly go viral (to go viral means that an image, video, piece of information, etc. is circulated rapidly and widely on the Internet).
Why do I need to know this?
For lots of reasons. Memes and gifs are the language of the social media world. They’ve gone from being viewed as juvenile to something that most businesses use in one way or another. When done well and used appropriately, they can attract new audiences to your platforms. But beware, because they can be used badly. And a badly used meme or gif can embarrass your online identity to such an extent that you lose followers.
We know that brands who share authentic and engaging content can create great relationships with their audience. So it’s to your benefit to use them. They’re easily shareable, and can display your opinions in a short message. They also show that you’re paying attention to trends.
Who are your audience?
We understand, however, that finding content is hard work. Especially when you’re trying to keep on top of the general day to day running of your business. And who are your audience?
Targeting Generation Z is important. They’re your potential future audience. Creating a strong relationship with them now means potentially capturing their loyalty going forward. And for GenZ, anything that captures their attention within a few seconds is King. Gifs and memes are the currency that buys that attention.
However, GenZ aren’t the only people using social media – the Millennials, GenX and baby boomers are also there, and they want appropriate content tailored to their interests. Those interests diverge across age groups. There’s also differences as to which age groups use which platforms. Social media management seems easy, but it can quickly become complicated. And you don’t want to find your hard work being pushed in the wrong directions.
That’s where we come in.
Digida manages your social media accounts across multiple platforms. We’ve long been in the business of creating suitable content, posting it to your social media and bumping up your followers. And now, we can create memes and gifs for you, too. We work hard to ensure that your content not only hits a target, but that it creates relationships between you and your followers across multiple age groups.
Memes and gifs are what we call an “easy win”. They’re simple, effective, and can be made quickly – if you know what you’re doing. We spend a lot of time following trends, catching the mood, and listening. For example, did you know that the track ‘Bad Guy’ from the new Billie Eilish album recently went viral as a meme? No? Don’t know who Billie Eilish is, either? Fortunately, we do – and that’s the sort of content that often grabs attention.
We lead, we don’t follow.