We’ve been absolutely flat out these past 2 weeks planning Christmas campaigns, taking on new clients (which means fantastic planning sessions for campaigns and strategies) and so it’s been a short time since we did a social media round up… but boy has there been a lot of news!
Facebook unveils a new logo
Facebook showed off a swanky new logo last week, which got a lot of people very excited BUT, it was for the over-arching company as a whole, and not the social media platform specifically. It seems that Facebook (the company), are worried that people don’t know they also own many other brands and businesses, like Instagram and Whatsapp. The new logo fades from Facebook blue, to Insta pink and purple, then Whatsapp green. We like it, but not sure it’ll help them sort out their apparent problem?
Facebook “Creator Studio”
Loads of our clients have mentioned how frustrating it has been recently on Facebook when it comes to scheduling. For many, the scheduling option just seems to have disappeared – but, it’s just been moved into the new Creator Studio. This is where Facebook wants you to now work and craft your posts, when you can then schedule or backdate then, edit them etc. HOWEVER, we’ve spotted a few glitches here, most notably the fact that tagging on Facebook is very hit and miss at the moment. We’ve got our fingers crossed that it sorts itself out soon.
Instagram will be hiding total like counts in the US
We’ve mentioned this before, when Instagram were testing hiding total like counts in countries like Canada, Ireland and Italy, but they have now announced at the WIRED25 Conference last week that as from *this* week, total like counts in the US will be hidden. We’re yet to figure out how this will work or not for businesses, but at the moment the general thoughts are that by hiding likes, it’s a great plus for the platform health as a whole.
As of yet, no info from Instagram themselves as to how the change may have affected the use of its platform, hopefully sometime in the new year they’ll release some stats. Read more details about this and a great discussion at Social Media Today.
YouTube’s New Layout
YouTube last week unveiled a new layout – specifically for desktop and tablet users. Not only is the layout a bit more swanky (Netflix anyone?) but there are also a range of extra controls – such as adding videos to a queue (Spotify anyone?), so you can build your video playlists easier.
This new look includes longer video titles and larger, richer thumbnails to give you clearer information about the video at a glance, plus higher resolution video previews. As part of this cleaner design, you’ll notice we’ve also removed some content shelves. You can still find rows of videos for breaking news, music mixes, and more.
We love it! And while we’re chatting about YouTube, have you seen our new channel?
More Facebook News…
Facebook have announced that in mid-2020, they’ll start limiting how many adverts a page can run at any one time. Now, this won’t affect small businesses, but those large businesses and organisations who can run dozens of ads at the same time (albeit with tweaks, targetting different audiences). It’s interesting news because Facebook say that with too many adverts running at the same time, fewer ads do well and so more budget is spent trying to get that revenue in. According to their research, too many adverts leads to worse overall advert performance. I’m not too sure what to think about this yet, but hopefully will find out more at the Facebook chat on Friday in London!
Twitter Launches New Option to Follow Topics
I do always love it when Twitter rolls out new features, because for the most part they’re always great ideas (but we’re still waiting for the edit button guys). So this new feature means you can now follow specific topics (rather than search for the users that would share about those topics), and the results will show up in your timeline as normal! I can’t wait to get stuck in on this, it;s the perfect solution for business profiles, in my opinion. It can only encourage engagement and conversation, which is always a good thing. Here’s how the process will work, according to Twitter:
On your Home timeline and in search results, you’ll see prompts to follow topics. Tap the Follow button in the prompt and we’ll personalize your Twitter experience based on your interest in this topic. We may also match you with other topics that we think you are interested in based on your profile and activity, such as the Tweets you view or like.