Last week we discussed how you could set up an Instagram account for your business. In fact, we’ve talked about Instagram a fair bit over the last year. It’s an important platform to use when promoting your business. This week, we’re taking a quick look at the different accounts you might use on the site.
Instagram‘s offering of a Creator Account tells us everything about their acknowledgement of the #influencer trend and its impact on the platform. But what’s the difference between their Business and Creator accounts?
Instagram introduced the account option in early 2019 as an alternative to the business profile. After a brief beta testing period, the social platform made creator profiles available to anyone with over 10,000 followers. The platform recognised that influencers are a huge part of their success, and wanted to provide them with different tools to lure them into sharing more content. It also wanted to separate the influencers from more traditional business models. The implication is that influencers have different needs.
Now, however, it’s rolled out the accounts to anyone on Instagram. But what will that mean for small business owners/creatives who use the platform to market products or services?
What does a Creator account do, though?
You can…access features that make it easier to control your online presence, understand your growth and manage your messages.
In short, the benefits of a Creator account are the following:
Contact information and Category Labels: these are optional, and can be turned on or off. The category label is what label you give your profile, for example an athlete, author or a blogger.
Growth insights: take a look at your analytics and understand your audience, this will help you grow your audience by mapping existing posts too.
Secondary Inbox: you’ll have an inbox with both primary and general tabs, which means you can organise your messages and control your notifications.
Ranked Requests: you’ll be able to sort your requests by received date or by top accounts.
Quick Replies: you can use quick shortcuts for your common replies
What having a Creator Accounts means is you don’t have to sacrifice the analytics of a business account for the privacy and personal benefits of a regular account. The analytics can be broken down to a daily basis rather than weekly. You can remove options for contact by email or telephone, as a nod to people who operate solely on social media. And your inbox can be separated into sections, depending on who (and what) you want to receive.
And if your creator account has a significant surge or loss of followers, you’ll be able to determine on which days those fluctuations happened. You can then review any posts or content shared on those days that might have contributed to those changes.
One of the biggest incentives for you to switch is the ability to create shoppable posts with brands. Creators can tag products from brands they partner with, creating shoppable posts that their followers can purchase from.
What does a Business Account do, though?
If you’ve got the option of a Creator Account then the only thing a Business Account does that the latter doesn’t is Hootsuite. At the moment, if you’re using third party scheduling and analytic tools, they’re not supported by a Creator Account.
But what the difference really means is that Instagram are recognising that there are different business models. Non-traditional ways of operating that need non-traditional approaches.
TL:DR: if you want the ability to partner with brands, get better insights and have tabulated inbox messages, then the Creator Account is your boy. If you’re using third party analytics tools or scheduling posts on Insta via Hootsuite, you’re best off staying with a Business Account for the time being.
Will you be switching? Have you already? What do you think? We’d love to hear your opinions.