As a business, it can be quite hard to decide which social media platform you should invest time in (and we know that time is limited). There’s no quick and easy answer to be honest, it depends a lot on your business, your goal online and of course where your customers are. Now we know that as a business, you likely don’t have a lot of time to go and try out the social media platforms and see which one works for you. We’ve done our research for you, coupled with over 7 years experience working on social media for a range of businesses too. Let’s take a look…
Quite frankly, we see Facebook as the bread and butter of social media. It’s geared massively towards business, with business pages, communities, groups and more – all there to help you promote your business as best you can. In the main, it’s always where you customer base will be – in the main. For our clients based here in Wales and the UK, the majority of them will be using Facebook on a daily basis, as too will their customers. We’d recommend looking elsewhere though if your customer target audience is only 18-24 years olds, according to Forbes back in 2017. only 9% of Facebook users were that age, and with the rise of many other platforms besides, it won’t surprise us if it’s the same now.
What do we think Facebook is good for? It’s great for small businesses, organisations, voluntary organisations, charities, Universities – anyone targetting over 25 year olds, across a very broad range of interests. You can be part of groups and communities as your page, as well as share stories and posts regularly. Facebook also has a very detailed advert section, which at the end of 2019 was still an incredibly important tool for business online.
Top industries for Facebook: fashion, entertainment, letting/sales, marketing, sports, health, news, online shopping.
Many of our clients either love or hate Twitter, and to be honest, it does well for certain businesses more than it will for others. In general, you will need to give more time to Twitter, it’s faster paced and will require more time for you to be social. In terms of what businesses we feel do well here, professional services and also community groups, Universities, freelancers/individuals, charities. Small businesses that don’t provide professional services may struggle a bit more, but it is just a case of finding your voice and your niche on this platform.
Our advise would be, if you’re a business that has great aesthetic potential – crafter, upholster etc, look towards some other platforms first.
Top industries for Twitter: news, shopping, online shopping, travel, finance, fashion, sports
Instagram is all about images, and our advise would be only use it if you know you can use it well. Providing poor imagery or graphics won’t help your profile or social media as a whole. The other key aspect of Instagram is the stories function, which we’ve talked about a lot in out blogs. It’s a growing platform, it’s algorithms are changing constantly but in 2019 there were changes in the favour of businesses. We think it’s going to be a key contender alongside Facebook for your customers’ attention.
If you do plan on using Instagram for business, we advise that you sit down and really have a good think about your strategy. Read our blog (linked earlier) about how to succeed on the platforms with themes, hashtags and more ideas.
Top industries for Instagram: travel, hospitality, fashion, health, wellbeing, arts, food, drink, beauty, photography, event planning
We used to use Pinterest years ago to create beautiful “hobby boards” of basically, stuff we wanted. However, big news at the end of 2019 with a new shop function (of course, Instagram and Facebook have this already for certain user types). We already know that a lot of craft-y businesses are on Pinterest, and have been for a while, but with this new change, we’re penning Pinterest as a platform you really should consider if this is your business type. If you’re a hotel or professional service, we wouldn’t consider it so much. Pinterests’ main demographic is 18-45 year old, primarily women. So take this into consideration if you’re thinking of setting up on this social platform.
Top industries for Pinterest: health, travel, fashion, arts, crafts, food, drink, beauty, home, garden
Great for the younger audience, but also those under 30 as well – those loyal to the platform when it first came around. Snapchat has been described as a “goldmine for businesses targeting millenials” by Forbes, so if this is your target audience then you should consider using Snapchat for business.
Still not sure? Then why not get in touch and we’ll give you some advice.